The ABC of repeating an episode

It was a very strange week last week, enough to make Shaun himself actually Mad As Hell. (Well, slightly)

If you didn’t notice, the ABC played the wrong episode of “Shaun Micallef’s Mad As Hell”. Instead of episode four, recorded the previous night to air Wednesday 17th at 8:32pm-ish, we got episode three, originally aired the previous Wednesday.

As the ABC (with all broadcast TV networks) have outsourced the actual playback/transmission of their feed to a company called MediaHub, there was no one at ABC Melbourne to correct the issue, and no one to rectify the mistake before it aired across timezones in SA and then WA. So the whole thing played out as if it was new, except for an apology crawler message.

The blame was placed on a tech at ABC, who, after it was supplied by Shaun’s team, mislabeled the episode in delivering it to MediaHub.

The result was Mad As Hell appeared on screens four times in a week (one additional Thursday night airing), and the Wednesday night repeat still ended up rating #1 in it’s timeslot.

At least Shaun and Leigh Sales got to have some fun with it.

Leave a Reply

Your email address will not be published. Required fields are marked *